ERA — Tackling Excessive Markups in Carbon Offset Markets

Simon Spurrier
ERA Carbon
Published in
2 min readApr 12, 2023

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Carbon offset markets play a crucial role in helping businesses and individuals reduce their carbon footprints. However, the industry is plagued by excessive markups and huge inefficiencies.

Introducing ERA, the carbon offset marketplace that connects carbon offset buyers directly to wholesale sellers for a more transparent, efficient, and fair market.

ERA marketplace

Pay a fair price for your carbon offsets in a few clicks.

  1. Reduced markups: Fewer intermediaries mean lower markups and more affordable carbon offsets.
  2. Clearer price signals: Greater transparency in price signals for carbon offsets means you can identify quality, and make informed purchasing decisions.
  3. Increasing participation: The simplified buying process increases market participation and helps to drive funding toward climate crisis mitigation efforts.

The current carbon offset market structure involves several layers of intermediaries, each taking their cut, which results in overinflated prices, sometimes by 3–4x. What’s more, since fees are rarely disclosed, you don’t know how much of your money is having a positive climate impact.

These markups not only make it harder for businesses and individuals to reduce their carbon footprints affordably but also undermine the credibility and effectiveness of the entire carbon offset market. In a world where the climate crisis demands urgent action, we need a better solution.

Our core idea is to connect buyers directly to wholesale sellers, bypassing intermediaries and reducing excessive markups.

By creating a direct link between buyers and wholesale sellers, our platform ensures that users can access carbon offsets at fair prices, making it more affordable for businesses and individuals to reduce their carbon footprints.

A clearer price signal can also help identify quality on the basis of price. You no longer have to wonder if you’re overpaying for cheap offsets since our prices are a clear representation of the institutional market’s view of an offset's real-time value.

It also cuts out a lot of the admin, unnecessary phone calls, and long email threads. We give you as much or as little guidance as you need. We are happy to discuss your footprint, design a portfolio of offsets for you, or let you pay the way you prefer. Or, we can leave you alone to buy what you need in a few clicks.

Excessive markups and opaque fee structures have impeded the carbon offset market’s growth. ERA connects buyers directly to wholesale sellers, removing intermediaries and creating a transparent, efficient marketplace. This empowers businesses and individuals to address the climate crisis affordably and efficiently. Together, we’ll help create a more sustainable world.

Visit the marketplace

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